How to Craft Your Instagram Aesthetic

April 4, 2017 // Bonnie // No Comments //
One of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500 million active monthly users on […]

3 crisis communications mistakes to avoid

April 18, 2016 // Bonnie // No Comments //
Tragic events cast a spotlight on an area of communications of particular concern for PR pros – crisis communications. Whether it’s a horrible tragedy, or a branding misstep, there are […]

3 personal branding myths debunked

April 11, 2016 // Bonnie // No Comments //
A strong and well-defined personal brand is key to professional success. In our increasingly digital world this is becoming an accepted fact, but a number of misconceptions about the purpose […]

4 ways PR pros can stay ahead in today’s digital world

April 4, 2016 // Bonnie // No Comments //
Social media. Very few (if any) industries have not been impacted by its ever-increasing popularity and ubiquity. But the PR industry may just be feeling it the most (next to […]

Snapshot: the world of PR, then and now

March 21, 2016 // Bonnie // No Comments //
Social media is fundamentally changing the way we approach PR. There’s much to explore about this topic and it’s one that I find particularly relevant and interesting. In fact, my […]

9 steps to personal branding greatness

March 14, 2016 // Bonnie // No Comments //
There’s no way around it. Having a strategy and investing time into building your personal brand is critical for professional success, whether you’re following a more traditional career path, or […]

Tips for using LinkedIn and SlideShare for personal branding

February 28, 2016 // Bonnie // No Comments //
Investing time and resources into building and maintaining your personal brand online is extremely important. In today’s world, your Google results can be the difference between personal branding success and […]

Top 3 reasons social media is great for volunteer relationships

February 21, 2016 // Bonnie // No Comments //
In last week’s post I outlined the benefits of social media as a donor relationship tool. This week, a look at the top three reasons social media is also great […]

Inspiring content ideas for non-profits

February 7, 2016 // Bonnie // No Comments //
Last week’s post was dedicated to content creation ideas for businesses. This week, some content inspiration for non-profits looking to make the most of social media to foster relationships with […]

100 awesome content ideas for businesses

January 31, 2016 // Bonnie // No Comments //
By now you know that in order for you business to have success on social media, you need to be creating original content on a regular basis to share on […]