Top dos and don’ts of social media for business

January 9, 2016 // Bonnie // No Comments //
Your role as a PR pro is changing as social media becomes a growing part of your job. In fact, there’s a good chance social media will be one of […]

Brand journalism: a success guide

December 19, 2015 // Bonnie // No Comments //
Brand journalism. It’s a concept I’ve mentioned before – and that’s because with digital media somewhat levelling the playing field between journalism and PR, it’s increasingly becoming the best way […]

Think like a publisher and you’ll create great content

December 12, 2015 // Bonnie // No Comments //
Social media is fundamentally changing how PR pros approach media relations. At the same time, traditional media has to adapt and respond to the reality that digital is radically altering […]

13 questions that will help you build your brand mantra

December 5, 2015 // Bonnie // No Comments //
You are your personal brand. And as you go about defining how you’re going to present yourself professionally, it’s necessary to really consider all the characteristics that make you who […]

Why Social Media Matters to Non-Profits

November 29, 2015 // Bonnie // No Comments //
It’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to help build brands for charities with very […]

Personal branding reminder: don’t forget your brand assets

November 28, 2015 // Bonnie // No Comments //
If you’ve been reading this blog you already know that a strong, strategic personal brand can be the key to professional success. Over the past few months, I’ve gone over […]

Slideshow: A personal branding “how to” for indys

November 21, 2015 // Bonnie // No Comments //
Personal branding is important – especially if you’re an independent consultant. You and your brand are synonymous, so it’s imperative that you approach personal branding in a strategic manner. Throughout […]

3 awesome storytelling tips for your brand

November 14, 2015 // Bonnie // No Comments //
Small businesses. Big businesses. Non-profit organizations. Independent consultants. All share one thing in common: the need for a strong, clearly communicated brand. Whatever your organization, social media is changing how […]

Online PR gives rise to brand journalism

November 8, 2015 // Bonnie // No Comments //
For the past few months, I’ve been exploring the many ways that social media is changing public relations. It’s redefining the relationship between PR and journalism. One of the most […]

How to make your press release more social (and why you should)

October 31, 2015 // Bonnie // No Comments //
There’s no denying that social media should play a role in your PR efforts. There’s also no denying the importance of a well-written press release. Combine the two and your […]